In Canada, the pre-order price is $139.00 ... fwiw ... a $9.01 difference.
The Amazon Kindle 3 is $139.99 + shipping (no free shipping in Canada) AND the charger is an extra $20 (or $10 if you are lucky to notice an offer when ordering) PLUS Amazon does not support logs in Canada or games or leading magazines like New Yorker and charges $8 more for the New York Times subscription than Kobo ...
Oh, and Kindle's eventual support of public library lending also does not apply to Canada.
Plus B&N Nook is not sold or supported in Canada. And Sony only sells the 5" PRS-350 in Canada ... for $199.99.
In point of fact, you get quite a lot of value for Kobo in Canada.