My website is built on Joomla (see signature).
They have a module for installing a download service, and one to make it payable. Works like a charm. (On my website go to Ebooks in the Main Menu)
Joomla itself is free and there are many free templates, though I went with a professional one. Some modules that offer extra functionality are free, others not. Most are inexpensive. The ones I use have paid for themselves in about two months, and I'm a virtually unknown writer.
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