+1, Elfwreck.
I think there's a disconnect here, maybe based on a technical divide. I see a HUGE difference between developers paying to put an ad on a reading device (which is, as you say, used many times a week regardless of how fast the reader reads), and paying to put ads on a specific book (which is only opened a few times, if at all).
And I also agree that the technology just isn't there yet.
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