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Originally Posted by the Article
While this would surely be a competitive offering against Apple's iPad, I believe Amazon's move would be aimed more at the other Android competitors instead. In fact, I believe Amazon is smart enough to know that trying to go after Apple, with its huge marketing budget and well-run retail stores, would be folly.
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They should have put in "...trying to go after Apple would likely result in more lawsuits."
Although, I think that Amazon has enough going for it to be a major competitor. As long as the hardware works well and everything Amazon hopes to put into their tablet is integrated well enough, anyhow.