It's a strange comparison they make, considering the iPad isn't used just for reading, and the NC is primarily a book reader. The article also reads as slightly sexist to me:
Quote:
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Some women, at least, seem to prefer their electronic reading devices to be simpler, something they can read on. Tablets with Rock Band, GT Racing and high-res cameras? That’s guy stuff.
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But it does make clear that women read three times more than men, and since they read magazines as well as books, why not buy a device that handles both? (That's why I got an NC.)
I've said for some time that magazines are the unsung product of publishing; but they're flashy, they're targeted, they come out periodically, and they encourage enthusiasts to basically preorder them through discounted subscriptions... the ideal publications product. Any device that made it easy to consume periodical content was going to do well.