I'm right there with you; *I* can't even read the Kindle editions of my novels, since I don't own a Kindle.
I'm in the process of adding sales links for .pdf versions to my blog page. Can the Sony read .pdf? How about .rtf? My novels aren't heavily formatted, so even .txt would probably do, but I tend to use 1.5 line spacing for easier readability (an even more critical issue on ereaders than on paper, I feel) and I think that would be lost in a .txt file. If you name the format I can probably find a file converter to make it somewhere out there in the ether...