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I'll add my 2 cents.
First, I see people like my mom downloading "free" ebooks because they don't realize that it's pirated. They also don't care that it's pirated. My mom for example refuses to use a credit card on Amazon for a free ebook (I don't blame her). Also, my mom has expressed that she doesn't want to be tied down to it. She wants to be able to sell it back to someone, delete it, etc. JUST LIKE a real book and she doesn't want to pay for something she can't get reimbursed for. She's from the era where buying things second hand was how you survived as well as selling old furniture and such.
So I can see a glimmer of why my mom would be an "ebook pirate". She won't even spend 99 cents on a book because she can't get the money back from it. That's the crux of the issue for her. She also feel entitled to the ebook copy of all the books she's already bought in paperback format. Which is another reason why she would "pirate" ebooks.
Of course once you get into doing something, it's hard to stop. So my mom goes from just getting the ebooks for what she has to marking the other files off in the torrent to download for what she needs/might read etc. To her the problem of it being free in the first place isn't her problem, it's the publisher's problem for not stopping it. "Well if they didn't want it to be free they'd sue these people to stop it." That kind of thinking.
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