I have read somewhere that if you do factory reset you will not get ads, not even the message prompting you to switch on the WiFi so ads could be downloaded.
If you switch on the WiFi after factory reset, your Kindle WILL download the ads, or at least the message promoting you to switch on the WiFi, if you created that .assets file.
So you have to decide, do you want WiFi and ads, or you can do without.
I will not comment on moral aspect. I too go to the kitchen or to toilet when there are ads in TV, not during programs. I too rewind ads in TV programs I have recorded.
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