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Because of DVRs and people skipping the ads on TV, product placement within the show itself has become huge. Every car is product placement, every box of cereal, every soft drink, every computer, every cell phone and on and on. Is it coincidence that the brand of the laptop is plainly visible in at least one shot in every scene containing that laptop? Of course not.
BTW, I don't remember people on this forum predicting death for the KSO. A lot of people (myself included) said that they definitely didn't want one, but that's not the same as predicting failure for it.
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