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Across the bottom" of what? The ePub? (Has someone figured out how to put headers & footers in ePubs--and make them display on Sony ebook readers?) Does this ad take up 25% of the eink screen for the entire length of the book?
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Well, I was thinking of the banner ads at the bottom of video games. Maybe it isn't translatable to ebooks-yet. Sure they're working on it, though.
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Even at chapter breaks, though, the question is, "why is it worth the advertiser's money to pay for part of the ebook?" If the ads lower the cost of the book by $1, are the advertisers going to get $1 of business for every ebook that sells?
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Of course, you might ask the question " Why is worth advertisers to pay for tv shows if the commercials are only shown during the breaks?" They do, though- have for decades.
Are you saying a freemium model could NOT work for ebooks, the way it does for games and music?