Quote:
Originally Posted by Ralph Sir Edward
Then why doesn't Coke charge 10 times what they do for their product, or 100 times? They'd make a lot more money, right? Who cares about the marginal customer, they aren't particularly profitable, anyway...
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Trying to figure out how that follows from our discussions. But here goes. It is possible to price a product so high that no one will buy it. That's the other side of failing to come to a place where buyer and seller can do business.
So, now that you are at least acknowledging this, you should be able to understand that there is a price too low such that the producer will refuse to do the work.
Ah...I see the light begin to dawn in your eyes. I'm speaking about the reality that publishers need to see a good profit making potential for backlist works before they will engage in producing them.
Since backlist books, almost by definition do not sell loads of copies, the costs to produce them are higher per book, not lower. Arguing for backlists to be produced but yet they be priced extremely low -- is an argument against producing them at all.
It is entirely possible for a product that COULD exist, for which there is a demand for -- and yet the value to the purchases is too low to entice it's production.
Just as people can want cars, but not just "at any price" -- so car companies are willing to produce cars but not just "at any price".
Lee