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Old 05-19-2011, 07:01 PM   #57
fjtorres
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Quote:
Originally Posted by Giggleton View Post
Significant profit might be a penny per epub, if enough epub's are sold. We would think the market for epubs has already gotten to the significant level for Amazon, hence the OP.
Uh, the cheapest ebooks sell for US$0.99, most sell for much more.
A one cent per book profit equals essentially zero margin and zero times a million is still zero.

Amazon is willing to live with low margins in the 5% range but zero (or even 1%) is no justification to go after a market they don't *need*. If the epub market is only good for 1% margin, I can guarantee Bezos will be happy to cede it to the competition.
Some customers aren't worth pursuing and *if* the epub market is only good for that much after kissing adobe's...ring... Amazon is better off without it.

And I still think epub has a better chance of prospering without Amazon so be careful what you wish for; the law of unintended consequences is very real.
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