And the sell-through price seems to be $1-6. No-one makes much of anything at $1 -but it can be used to build up a fan base. $2.99-$6 seems to be the popular sell-trhough range. Beyond that, you start losing customers over price.
Put it on the Hamburger Scale (thank you, R.A.H. - Expanded Universe $6 at Baen's). People will pay the cost of a hamburger for an e-book. At a hamburger plus fries and a soda, they start dropping off.
In the DVD world, the sell through price was below $20. (Whiich was the price of two theater tickets.) Above and the sales started dropping rapidly for every dollar more above $20.
Last edited by Greg Anos; 05-19-2011 at 05:40 PM.
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