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Lots of authors who own the erights are putting the books out themselves (I'd bet almost half of the ones out are out because the author either did the work or hired someone to do it.) There are MANY companies that provide this service to authors now--including scanning, proofing and uploading to the various venues.
If the author does the work or has it hired out, the price of the book doesn't have to be "full-price."
Many books that aren't out already are mired in arguments over who owns the rights. That's a big stalling part of the process.
Some authors are bringing out their books via their agent (Simon Green is one). Unfortunately, you add in agents AND costs for cover art, proofing and whatnot--and guess what? The ones I've seen from Green are at 9.99. Not much of a bargain there.
I passed.
Another favorite author is the author of the Jade Darcy series--but those books are also 9.99. I would have bought the one I hadn't read, but I think that author (whose name completely escapes me at the moment) went through a service/publisher to get them to ebook. 9.99 is more than I will pay for any book really. If a favorite author puts out a NEW book that I want at more than 7 or 8 bucks I wait for used. And that is a sad state of affairs because I am an author and I know they need to make a living. The problem is--that's just over my budget.
Now if the used market starts to slim down...I'm in real trouble...
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