Quote:
Originally Posted by leebase
No it's not. The number one priority is to make a return on investment. Making the customers happy is _a_ priority as it relates to the real highest priority.
Business folks know that not everyone is worth having as a customer. There has to be some middle ground where the price a customer is willing to pay meets the producers willingness to engage in that business.
Everyone would be happy if Ford would give away it's cars for free. But Ford isn't about to do so.
You can't make everyone happy. And you can't get richer catering to folks who place little value on your product and services.
Any business is willing to let some folks go elsewhere. And I don't EXPECT you to do anything. I started this thread to offer folks a different perspective. In any business scenario there needs to be something for both parties. If that were not the case, we'd all demand everything be free. And yes, there are folks on this forum arguing that all books should be free.
Most of us understand that in life you get what you pay for and there is no truly free lunch.
Lee
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But you
do expect me to do something. You expect me to sit on my hands and not pirate the particluar I.P. I want, while waiting that someday, the owners may deign to allow me to spend my money for the product I want. That is clearly an expectation. (Remember this thread is about the backlist, not the front or midlist.)
The more people you make happy with your product/service, the more customers you will get. This is not selling Fords for free. It's making Ford realize that you can buy a Hundai. And if you do, Ford has one less customer. One less opportunity to make a profit.
As to the can't get richer comment. Isn't that what Coca-Cola does every day? or Hersheys, Mars, or Frito-Lay? They know, beyond a shadow of a doubt, that nobody has to buy their products; and offering what their customers want at a price they are willing to pay is critical to their very existences as a business.
Nobody has to read a book for entertainment...