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I agree with bashfulbanshee. Both go towards catching my interest. First of all the cover which includes both the cover image and the blurb and also the thickness of the book (with pbooks). If a book is too thin for the price that is being asked I'll give it a pass even if I like the cover image and blurb. I mean think about it, would you pay $9.99 for a book that was 100 pages or less? If I'm going to be purchasing a book that averages $10.00 a copy I want to know that there is enough story there to entertain me for a while. There are rare exceptions such as the Beetle the Bard book from J.K. Rowling, but those exceptions are just that exceptions. Also if I can look through the book (literally with the pbook or through a sample with an ebook) and find a lot of errors I'm less likely to buy then either. Worst case scenario I buy a book that I thought looked good and it turns out to be bad. If that's the case I'm not likely to buy another from that author. I also don't like it when the story is stopped for countless pages for exposition. I still haven't gone back to finish The Valley of Horses by Jean Auel because the story went off on a tangent describing the setting. Haven't read the other books that came after either for that matter. Of course along with a books cover there is choosing the right Title as well. Even if you have the right cover image if the Title is wrong or vice versa an author could lose me.
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