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Well, the difference is, you bought the device from Borders, but contacted Kobo about the reader. They are two different companies. Borders does not take returns on the Kobo reader, as my sister discovered a few weeks ago. However, Kobo does, and will continue to do so, even if Borders does disappear. My sister was rather upset, but once I explained to my sister that Kobo is the company that makes the reader, she contacted them, and after a short phone conversation that I witnessed, she received a new reader in the mail a few days later.
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