It depends on whether you see coffee as a gourmet beverage, or a caffeine delivery system. Morning coffee is a ritual with me. I buy my coffee as green, unroasted beans, roast my own in 150 gram batches, grind it properly with a burr grinder only when ready to brew, use water heated to the proper temperature for coffee extraction (195°F), allow three minutes of steep time and enjoy a great cup of coffee while I catch up on the news.