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This would be GREAT NEWS, if it weren't a step in the WRONG DIRECTION.
I want Amazon to support EPUB. But I don't have a Kindle. I don't want a Kindle. In fact, I want to not have a Kindle.
Amazon.com's website is wonderful. It's clearly the standard bearer--the ruler against which all other book sites are measured. But they're angling for monopoly control of the ereader marketplace with their Kindle, and monopolies are NOT GOOD for customers.
I guess I can't blame them too much for trying. Every corporation has an obligation to their shareholders to extend their marketshare. But if they keep refusing to sell books to non-Kindle ereaders and swallowing more and more of this market, they will invite government intervention to bust the monopoly (at least in the US). That's always less than ideal.
(Of course, DRM is the enabler here. If no author or publisher insisted on DRM, all books could be bought and trivially converted for reading on any device.)
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