I don't care about ambient music when I read, and definitely don't want anything using up more ereader battery. (Music might be nice--if it were never the wrong style for the scene, and the earphones never got in the way. And, of course, if it ate no battery life.) But I have friends who do like it; I'll point them at the site.
I'd also suggest looking into podcast & podfic communities, because those have an interest in putting ambient music behind audiobooks & other presentations.
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