It's elusive to me. After "tuning in" to a topic, we often start hearing a "frequency" that's been there all along. Some can write topically better than others, but for me, depth takes experience, experience takes time, and I need to pay more dues. To paraphrase a passage in Zen and the art of Motorcycle Maintenance - "to write perfectly, one must live perfectly, and then write naturally." In that context, I run out of story very quickly.
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