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B&N appears to be leading the way with their devices, each one was panned at first but still took a large chuck of the market. Reason: they supplied what many people wanted, not just the same old same old .. to such a point that Amazon appears to be playing catch up in a few areas. (that should get a few bites from the Amazon fanboys)
I think any new reader they bring out will have some cutting edge feature.. But nothing over the top as it now has become more about price than anything else.
But I know it's all still fun to try and guess what it will be and to throw out there wish lists.
I still think the popup ebook market has been ignored for too long :-)
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