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Old 05-17-2011, 10:12 AM   #4
DiapDealer
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Posts: 28,439
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Join Date: Jan 2010
Device: Nexus 7, Kindle Fire HD
Quote:
1. Consumers don’t mind online ads, even in e-books, if they are transparent.
As I understand it no one is subjected to ads while reading an ebook on the new ad-supported Kindle. Ads are on the Home page and screensavers only.

Having said that, I still wouldn't buy one myself, but I think it's important to be clear about exactly when you are being solicited... and it's clearly not in an ebook (unless you count the "if you liked this book" suggestions). When/If they do cross that particular line in the sand is the day my ereader learns what defenestration is all about.
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