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Aren't 1 and 3 pretty much the same thing?
Anyway, I am not a consumer, I am a human being! Less facetiously, I choose to be defined by what I do, not by what I buy.
It is entirely possible that people who choose to be defined by what they buy do not mind being pestered to buy more and more. The rest of us, though, want a break from the incessant drumbeat of "buy ... buy ... buy ... buy." For me, reading is one of those breaks, and no amount of supposed benefit (which seems to involve me buying still more anyway) is going to change that.
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