Thread: "Consumers Don't Mind...Ads." Really?
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Old 05-17-2011, 09:19 AM   #1
L.J. Sellers
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Join Date: May 2010
Location: Eugene, Oregon
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"Consumers Don't Mind...Ads." Really?
From Shelf Awareness today:

In Forbes magazine, Erika Morphy offered four reasons why Amazon's new $114 Kindle with ads, which currently tops the company's bestselling electronics list, "is an interesting data point for the e-commerce industry and online advertisers":
1. Consumers don’t mind online ads, even in e-books, if they are transparent.
2. We’ll probably see more of the user’s choice ad model.
3. People don’t mind online ads if they get something in return... and if the ad is unobtrusive.
4.. Emboldened by user and advertiser support, Amazon may be more inclined to go a little crazy with the supposed tablet it is developing.

By "go a little crazy" I assume they mean with advertising, which could be a mistake.
L.J.
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