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I buy lots of things from Amazon. My use of that company's services will continue regardless of what happens in the publishing industry. This means they have a built-in advantage in the market. I don't want to cruise six or more publisher sites for books, just one. I value their review system (admittedly more for my physical goods than e-things but it has to be a factor for many).
Seems to me the only visible threat to Amazon is self-promotion, which suffers an even larger "too many sites to buy from" issue.
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