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The more e-books become the dominant form, the less likely such a shift would occur.
Let me put in "Run, Spot, Run" terms.
Are you going to literally "bet your business" that your customers will abandon where they normally go to buy your books, to go somewhere else (which they may not know where it is).
It's betting the business, because once you cut off Amazon, et. al., there goes all the cashflow from sales. No cashflow, no business. (Lots of cashflow, but losing money on every sale - go broke slowly. No cashflow, even on profitable sales - go broke very, very fast).
Will you get enough cashflow, fast enough, to keep from imploding. That's the bet.
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