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Harlequin is far ahead of the game in e-Books compared to MacMillan and Penguin etc. The already have a vibrant e-Store where they sell direct to the customers. Yet they'd tell you that they absolutely do still need the millions of eyeballs that pass through Amazon.com every single day. That's why they continue to list their books there.
Remember, Amazon isn't just selling James Patterson to the person who woke up this morning and decided to go buy the James Patterson book. They are also making all those sales to the person who went to Amazon.com to buy a new pair of curtains for the bathroom, and ended up clicking on the new Patterson book as well. That's a huge number of buyers and if you want to maintain your status as the Bestselling Author, you are going to do it through those types of marketing.
BigPublishing.com would have a mountainous task trying to recruit the customer base that the large retailers already have established. If it were all that easy to be an Amazon.com, I think we'd have a couple more Amazon.com stores out there.
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