The deals are only available to people with the KSO. I own a K3 3G and cannot get the deals.
From what has been reported, the KSO came loaded with at least 6 offers on it, a poster took a look at the firmware and found 6 offers in there. They seem to be set to release 1 a week. This would mean that people who did not use their WIFI on a regular basis would get the new offers. Or at least they would get the initial 6 offers.
I am guessing that at some point in time new offers would be sent as firmware upgrade or through the WIFI. That is speculation on my part.
The offers seem to be pretty generic and not targeted to gender, reading patterns or the like. That could change. We know that Amazon is good at targeting recommendations on past purchasing history, they might do the same with ads and offers at some point in time.
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