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One hole in you supposition is the idea that there is a limited supply of content that can only be provided by the "Publishers." Who are the Publishers? The Big 6? The smaller houses? Isn't Amazon itself a Publisher (and a bigger one every month). A large portion of these places will not have the resources to create their own retail platform and they'll continue to happily pay Amazon and other places to provide it for them as well as gain access to their customer basis. And customers will continue to have their "favorite" places to shop, and it will likely be the places where they can find large catalogs.
The other problem is your idea that Amazon is solely dependent upon eBooks for their existence. If you believe that, then it is true for every other bookseller as well. Barnes, Borders, Kobo, Books on Board. The difference between Amazon and those other places is that eBooks is only one part of the Amazon revenue stream Amazon will be in a better position than most because they have the entire Amazon universe from movies to groceries to clothing to electronics in order to keep the doors open.
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