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***Ads can be tailored to the geographical location of a reader, keywords in an ebook, and a host of other methods in order to deliver relevant ads to a reader. It wouldn't surprise me if Google, Microsoft, OpenX or other ad delivery companies aren't actively working on tuning their systems to deliver relevant content to ebooks. ***
You could well be right, Old Goat. It'll be interesting to see what develops. Cheers. Neil
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