It is not as clear as you think, there have been numerous posts on MR from Kindle owners asking why their downloaded book was unreadable on the Kindle as they didn't realise that the Kindle used a proprietary DRMd format and they couldn't use other DRMd formats directly... they didn't know about multiple formats and thought that because a Kindle was an eReader, it would let them read all eBooks. I agree that if people looked into it a little more carefully then it is pretty clear but not everyone does that...
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Originally Posted by egarbacz
It is different from Amazon. Amazon never released a general purpose device allowing others to sell competing readers on the Kindle. It is clear to people who buy a Kindle that they are buying a product to read Amazon created books. This is not so clear on iOS devices.
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