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But the thought that Amazon will deliver an Amazon-branded Android tablet can be discarded. Amazon does not make toaster ovens, wide screen TVs or Internet radios. It is focussed on selling other's physical goods and its own library of entertainment content. The Kindle e-ink readers filled a void and directly impact Amazon's ability to thrive in the content space. An Android tablet simply does not meet the barre for a business case within the company. It would be MUCH cheaper to simply do deals to ensure its Amazon Kindle app is pre-installed on any existing Android hardware that to try to commission, sell and support its own "me too" devices.
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I think you should understand that Amazon also sells computer games, apps, music , tv shows, and movies. None of these work on Kindles- but they do on tablets. What better way to sell them than through your own branded hardware?
Heck, its not like this isn't a tested model. It worked brilliantly for Apple-the most valuable tech company in the world. It worked for Amazon in the category of ebooks. All Amazon would be doing is extending the same approach to other categories.
Whats needed are three things:
1. Great hardware
2.Great ecosystem
3. Great marketing and customer service.
Amazon has 2 & 3- it just needs #1. With lots of great tablet designs coming out this year, Amazon can definitely get #1.