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As I recall from using Zinio on a pc, magazines are more like a PDF file. You can zoom in and out, etc. but the font, margins, etc. are fixed, just like a PDF. Magazines are normally laid out in a fairly rigid format, and I imagine they want it displayed the way they laid it out. I'm hoping someday they will adapt to a more digital-friendly format, where an article can be resized, background color changed, etc. One of my pet peeves is when magazines print articles on odd-colored or black backgrounds, making things hard to read.
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