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Yeah, I'm surprised that Sony Readers sell at at all. I wonder how other people heard about it, at least in the U.S. I did research to find an ereader that fills my need and found out about the Sony Readers. But you're right, I don't think Sony in stores would sell. Sony Reader has no exposure, no ads, no commercials, in the U.S.
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I agree. I only picked Sony because I did my own research. It doesn't help either that here in the U.S. kindle has started to be synonymous for e-readers. People ask me all the time "is that a Kindle?"