Quote:
Originally Posted by Ralph Sir Edward
I have always wondered why books and other print media always charged something for their product, rather than using the advertising subsidy model, even when advertising paid for the vast majority of their costs.  I guess it has to do with the use of a physical wrapper, versus the invisible airwaves.) |
Pretty much. The difference in dynamic between radio and TV (lots of eyes see one produced product) versus print (one set of eyes sees each product), is such that even though TV and radio cost more to produce one product, they still spend less
per person for each product.