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Originally Posted by neilmarr
There's a huge problem in attracting advertising to ebooks. Unlike other media, it's impossible to project sales potential of an ebook title. I can see advertising, though, applying to a particular device or a brand author with a sales track record that can fairly be applied to his/her digital versions.
Smaller advertising revenue might be available to a target-readership of specific genres and non-fiction/technical. Again, though, there are no meaningful sales projections on which to base advertising cost.
Unless an advertiser is tied to some means of increasing basic 'on launch' payment for space as sales build, I think we're in a cocked hat. Neil
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Ads can be tailored to the geographical location of a reader, keywords in an ebook, and a host of other methods in order to deliver relevant ads to a reader. It wouldn't surprise me if Google, Microsoft, OpenX or other ad delivery companies aren't actively working on tuning their systems to deliver relevant content to ebooks.