Thread: Ebook Ads
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Old 05-13-2011, 01:23 PM   #7
old goat
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Quote:
Originally Posted by crich70 View Post
Figuring out how much an author should get for ads sounds problematic to me. Is each ad going to be about just one author or a group defined by genre for example? And who decides which authors get ads and/or how much attention via ads? Advertising isn't a cheap thing to arrange I'm sure. Someone has to do the physical work to create the ads and if people are in the ad vs. a still image ad they have to be paid, etc. And should an unknown author get the same percentage from the ads as a name author? Plenty of things to work out yet I would think.
"Is each ad going to be about just one author or a group defined by genre for example?" I don't think ads are going to be about an author or a group, but more likely an ad for a third-party product or service much like Adsense or other ad delivery systems.

"And who decides which authors get ads and/or how much attention via ads?" As the author holds the copyright to his/her work, the author would decide to have ads or not in his/her ebook. I don't think ads in ebooks would be promoting authors as much as advertising third-party products or services, although anything is possible.

"Someone has to do the physical work to create the ads and if people are in the ad vs. a still image ad they have to be paid, etc." Yes, which is why ad delivery systems pay content creators such as forums, web sites, and perhaps ebooks in the future for displaying an ad.

"And should an unknown author get the same percentage from the ads as a name author?" If authors control the ad content themselves and can set their own fees for displaying an ad in their works, then a name author can charge more than an unknown author, just like a high-traffic web site can charge more for displaying ads than a seldom visited web site.
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