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I can understand no one being willing, or allowed by Sony, to discount the product. Especially since no one can seem to keep the device in stock, why start discounting? But none of the retail vendors even attempt to differentiate, which I find strange. But then again, since everyone is selling every one, why bother?
Which is why I'll buy it through SonyRewards. If there is no specific reason to buy from any one particular vendor, then I'll simply find the cheapest overall method.
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