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Borders... since the device is available directly from SonyStyle, online or at their stores, as well as at Best Buy, Circuit City, even Target, in addition to several online vendors, I would think that Borders would do something to differentiate. Such as coupons for Borders Rewards members? Nope, they all specifically exclude the Reader. Some sort of bundle? No again.
I even called a Borders store and point blank asked if they'd be willing to lower the price, and was told that Sony did not allow discounting the Reader. That answers that, but doesn't explain not attempting to bundle the product to provide a better value.
Then again, you'd think a computer retailer would also attempt to stand above the rest, bundling an SD card, for example. Nope.
Right now the best deal going appears to be from SonyRewards.com. Join the rewards program and apply for the Sony credit card, which will get you about 10,160 points, worth .01 per point. Then you can buy the Reader out of the rewards catalog for essentially US$200.00 vs. US$300.00. You have to be willing to wait, though, for the card approval and for the darn thing to be available.
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