Last year I did consider getting an iPad, but if I did, I wouldn't principally want to read ebooks on it. I might want to read newspapers and journals.
I first had a piece of Apple hardware back in the 1980s (Mac II) and remained loyal to Apple for years, but I did get fed up with certain aspects of Apple's style. When Jobs was in control there was always an element of "We know what's good for you far better than you know yourself". Of course, Microsoft suffered from the same disease, but I think MS has got slightly better over the years, listening to users to some extent (goodbye infuriating paperclip, for instance). Jobs is brilliant at marketing, and Apple still has a cadre of loyal users, but when I see what they're up to now all desire for an iPad evaporates.
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