Thread: Amazon Ordered Color Kindle Tablets, Expected Before Holidays
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Old 05-11-2011, 11:23 PM   #68
bhartman36
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Location: New Jersey, USA
Device: Kobo Libra Colour, Kindle Paperwhite Signature Edition (2021)
Quote:
Originally Posted by TheJohnNewton View Post
As to Amazon selling an Amazon branded tablet, how is that different from anyone else selling a tablet?
It's not. That's my point. If their tablet doesn't do anything more than anyone else's tablet, what's the draw, other than the Amazon logo?


Quote:
Originally Posted by TheJohnNewton View Post
Seems to be working for B&N though to be fair I tossed their software off of mine. They appear to sell a ton of black and white Kindles even though it's locked down for drm ebooks. If people see this as a color Kindle that can do much more it doesn't seem like too hard of a sell.
I think the fact that they sell a lot of B&W Kindles actually works against them selling a color tablet. Their marketing has been very forceful (and effective) in touting the benefits of e-ink over LCD screens for reading. As far as doing much more, I'm not sure about that. It seems to me that you could only make that case if it was relatively open. If it's locked down like the Nook Color, and has to be rooted, they're playing to the same crowd who buys Nook Colors. And wouldn't those people already have them?

Quote:
Originally Posted by TheJohnNewton View Post
A lot of people post on their boards "where's the color?" They've already got their name, their store, and their existing customer base going for them. They have music, video and ebooks stores already available. If the device is in the ballpark with the NC on price and quality it will probably do well. If they add something new then it has an even better chance.
As I've said, the argument that they've got a lot of services they can push to a tablet is a little bit weak. Any Android tablet, including a $100 Chinese knockoff, can access the same applications once you root it (which you would probably have to do with the Amazon tablet anyway).

Basically, the problem I see for Amazon is that they're reduced to selling to people who haven't already been sold on the Nook Color, and if they can't discount the price significantly, I don't see what's going to bring these people into the fold.
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