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Why are so many people assuming that a "toy" is a bad thing? Let's be realistic. If most of us did not have an ereader our lives would continue. While I enjoy mine, it is NOT crucial to my life. To a certain extent ALLLLL ereaders are toys. Primarily the market is those with disposable income who enjoy using the item in their down time. Although the text book market is growing, that's not the lion's share of the market right now.
Sheesh. I want some of you to go and have a cup of perspective tea.
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