Thread: eBook Gold Rush
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Old 05-10-2011, 09:53 PM   #65
HansTWN
Wizard
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Quote:
Originally Posted by Ralph Sir Edward View Post
And people pay for bottled water for the same thing that could get easily for nearly free. But how much?

iTunes is a success at 99 cents a track. Would they be at 99 dollars? I doubt it. And therein is the point. How much will people pay for convenience? I will pay for convenience. Because that's what for sale, the convenience. They are not putting a value in the digital product as much as the convenience to purchase it.
The key is education -- make people realize that illegal copying is a despicable crime. And just like other crimes most people wouldn't commit them even if they were sure they could get away with it. Somebody walks ahead of you on the street, there is nobody else around. A 10 dollar bill drops out of his pocket, to you pick it up and keep it or do you alert the other person?

The only problem is the perception of many young people that everything digital is free. On the web you pay for everything with your attention (i.e. watching ads) or with your data (which is being collected by the websites). This has been extended to mobile phones (pay through the nose for your contract but get the phone free or at a huge discount). Nothing is really free, but the illusion has been created that it is.
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