Thread: eBook Gold Rush
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Old 05-10-2011, 07:35 PM   #64
Greg Anos
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Quote:
Originally Posted by bgalbrecht View Post
I think most people understand that digital product, whether it's a computer game, music, or ebook, or something else, all cost money to develop and produce, and are willing to buy it from a legitimate source to help pay back the development costs. The content producers realize that there are always people who aren't going to pay for their content, but as long as enough people are willing to do the right thing to make it profitable (whether willingly with non-DRM product or grudgingly with DRM'd product), they'll keep making new digital product.

If that wasn't the case, iTunes would be out of business now, instead of being one of the more profitable pieces of Apple.
And people pay for bottled water for the same thing that could get easily for nearly free. But how much?

iTunes is a success at 99 cents a track. Would they be at 99 dollars? I doubt it. And therein is the point. How much will people pay for convenience? I will pay for convenience. Because that's what for sale, the convenience. They are not putting a value in the digital product as much as the convenience to purchase it.
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