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Old 05-10-2011, 11:11 AM   #61
leebase
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Quote:
Originally Posted by avantman42 View Post
Why not reduce the price again at some point after the mass-market paperback is released?
They do. Ebooks that are released at the same time as the new hard backs are indeed dropping in price.

With ebooks, though, there can be fine tuning of when to lower the price. As long as an ebook is selling at a certain rate at a certain price, publishers will keep the price there.

With paper books, publisher have to schedule manufacturing and distribution. They have to guess how many books to make in advance. They have to decide when they want to release the paperback long before they actually do. With ebooks, there is no such need. Prices can go up and down as the market demands.

If publisher's DON'T lower the prices -- then many folks will simply buy the paper back or used copies of the paper books.

Lee
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