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I guess I don't understand your point. I'm dense that way.
What does amortization have to do with this discussion?
Regardless of the price to make or distribute the product, its price is determined by its value, real or perceived. The value of the product, which I understand is a subjective thing and can be in influenced by the "advertizing" [sic], isn't determined by the cost to produce or distribute the product. If I make a product that is grossly overpriced compared to the value that my customers perceive in it, I will lose their business. They'll go somewhere else and either a) find a similar product that satisfies them at a lower price, or b) come back to my product because it's the product they want.
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