Quote:
Originally Posted by pholy
It doesn't really need to die, it just has to grow out of its childish non-conformity... 
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Spoiler:
It's a little bit like when my computer had a mouse and a GUI, others in my firm couldn't see the need. Eventually it forced innovative catchup on behalf of everyone else. First the mouse and GUI, (windows) then networking, drawing, publishing They lead the way in the commercial main stream. This time Apple are dragging eBook die hards kicking and screaming into a new kind of eBook. Like a new computer OS, Macintosh, new phone, iPhone, new PDA, iPad wich iBooks is just an add on. There are scoffers and then there's the OMG we better catch up quick or get left behind.
These are my observations while using apple products since 1984. You don't have to like them. You don't have to use them. However, they are in your face and I don't think they are going away anytime soon.