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Originally Posted by Poppaea
Well, commercials are about product recognition and a case won't help this. All commercials will be made with naked readers so people will recognize the reader and not a certain cover.
Sony Reader commercial |
Wow, I have never seen that commercial before. I wonder how widely played it is/was in the US. I also noticed how different the feel was (especially music-wise) between this commercial and the second Kindle one. The Sony commercial seemed more geared towards an older, calmer audience while the Kindle seemed more "hip" and geared for an active, younger audience. Both offered good information. I think my impression (from these commercials) is that Kindle is "cool" and Sony ... not so much. Sony must be "your parent's reader." Of course, Sony gets my vote every time, anyway...
Quote:
Originally Posted by faithbw
Sony is definitely non-existent when it comes to advertising on American TV. It's definitely one of the reasons why more Americans are familiar with the Kindle and to a lesser extent, the Nook even though they both came out after Sony.
I don't understand why Sony doesn't advertise it's e-readers in TV commercials. Amazon advertises the Kindle, B&N the Nook. Even Apple advertises both the iPad and iPhone as e-readers (in addition to other things) in their numerous commercials.
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Yes! I know that ereaders aren't Sony's big money-maker or anything, but I just think they could do some targeted advertising and turn this into more of a money-maker. After all, I can't provide the sole advertising for Sony via word of mouth!