Quote:
Originally Posted by jedifarfy
IMO, the biggest blunder Borders made was relying too heavily on partnerships and not focusing on themselves. ...Then, when digital reads started getting big, they didn't start developing their own, they relied on Kobo to hook up to Border and then sold those and Sonys.
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I concur. They probably would've done pretty well to try to break into the market with SOME kind of ereader. I mean, they could've still sold some others there (variety is the spice of life), but mostly focused on their own device, offering special deals for purchasing the Borders device (much like the SO-Kindle being offered at Amazon).
That may have helped things along, but the rest of their shortcomings wouldn't be made up for by doing their own ereader.